A Few Words About Netflix's Success: Vivid. Snappy. Tags.

‘Grey’s Anatomy’ is described as ‘soapy’ and ’emotional,’ while ‘Emily in Paris’ is called ‘campy’ and ‘quirky.’ ‘Our Planet II’ is said to be ‘relaxing’ and ‘captivating,’ whereas ‘Gravity’ is described as ‘suspenseful’ and ‘visually striking.’ These short tags are used to entice viewers to watch shows on Netflix. The tags, chosen by a group of employees called taggers, convey the essence of a show and help viewers make decisions. This sets Netflix apart from other streaming services that either don’t use tags or lack the resources to support them. In the competitive world of streaming, the descriptive tags are one of the ways Netflix maintains its dominance.